Aspetto, based in the USA, is a premium manufacturer of tactical gear and ballistic-protective clothing, founded in 2008. The company blends high-fashion design with advanced protection technology, serving elite organizations including the FBI, DEA, and U.S. Air Force.
Cplus Soft partnered with Aspetto to strengthen its digital intelligence and market awareness by developing an AI-powered social media scraping and analytics platform. The solution enabled real-time monitoring of brand performance, sentiment, and competitive activity across multiple social platforms.
Aspetto faced difficulty tracking brand performance and market sentiment across fragmented social media channels. Manual monitoring was slow, inconsistent, and unable to scale with the company’s global expansion. Key challenges included:
Lack of centralized visibility across social platforms.Time-consuming and error-prone manual sentiment tracking.Delayed awareness of competitor activity and market trends.Unstructured and inconsistent social media data.Scalability issues as data volume increased globally.
These challenges limited timely decision-making and reduced responsiveness to branding and market opportunities.
Cplus Soft designed and implemented an AI-powered social media intelligence platform tailored to Aspetto’s needs. Automated scrapers collected content, engagement metrics, and mentions from all relevant platforms, while a centralized data repository transformed raw data into structured insights. Real-time monitoring, scalable architecture, and automated reporting enabled faster, data-driven decisions for branding, reputation management, and competitive strategy.
Months
Screens
Automated Reporting
Accurate Insights
Full Platform Coverage
Real-Time Awareness
Faster Decisions
Improved Engagement
Our accelerated method for turning concepts into scalable digital solutions is called Cplus Velocity. Our team provides innovation quickly, from AI-driven automation to custom software and mobile apps, assisting companies in growing and remaining prepared for the future.
Cplus Soft is a global technology partner delivering AI-driven software engineering and digital transformation solutions across MENA, UK, US, and Pakistan. For over 15 years, we help startups and enterprises build scalable, intelligent digital products powered by Machine Learning, Computer Vision, and Generative AI.